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According to research by OnePoll.com.
Ease and cost of delivery are the primary deciding factor when ordering clothing online for almost half of British consumers, according to research by OnePoll.com.
The survey found that 49 per cent of UK shoppers put the ease & cost of delivery as a priority above the price of the garment (45.6 per cent) and the quality of the garment (37.4 per cent) they are buying, with the ease and cost of returning items (37.4 per cent) and the speed of delivery (31.58 per cent) ranking almost equal to the specifics of the products purchased.
The findings from a global study on shopping habits and concerns of 6,000 women across the UK, USA, Italy, Australia and Japan, conducted on behalf of DHL.
The research showed different priorities in different countries, with consumers in Japan, Australia and the USA being driven more heavily by the price of the garment(s), while Italians placed the strongest emphasis on the speed of delivery. Read more
Source: LOGISTICS MANAGER
