Nov 14 2019

Volvo Group to restructure its marketing efforts

The Volvo Group has decided to expand the footprint of its two brands Renault Trucks and Volvo Trucks in Europe. For this purpose, the company will create separate market units (importers) for both brands across Europe as from 1 January 2020.

Until now, the brands were marketed jointly in most European markets. In Switzerland, Renault Trucks and Volvo Trucks will be organised as independent brand offices as from 2020. Read more

Source: ITJ